Krystals To Cost Just A Quarter For 2 Hours On Wednesday

Monday, October 22, 2012

The Krystal Company will celebrate everyone who’s ever enjoyed the iconic burger and every one of its 9,000 employees on Wednesday. From 11 a.m. to 1 p.m., all of Krystal’s 350 restaurants will treat its guests to its signature product -- Krystals -- for just 25 cents apiece (limit of 6). The event kicks off Krystal’s 80th anniversary, with parties throughout the Southeast.

“Our founder’s motto in 1932 was to provide customers the very best food at the lowest possible price, served in a spotlessly clean restaurant with quick and courteous service,” said Doug Pendergast, Krystal president and CEO. “Today we celebrate 80 years of support from our employees, franchise partners and loyal customers. It may be our 80th birthday, but this party is truly for them. They are our past – and our future.”

“Krystals for a quarter” day launches a yearlong celebration of the brand’s 80th anniversary. Over the next 12 months, Krystal, with new ownership and a new leadership team, plans a year of events and changes that will set the tone for another 80 years. “We are hard at work on the next generation of Krystal. We will not reinvent what has made us successful, but we will renovate our brand to make it relevant for the next 80 years,” Mr. Pendergast said.

Launched in the midst of the Great Depression in downtown Chattanooga,  the first restaurant became an overnight success with customers who flocked to the small building for hot-off-the-grill Krystals, bought for a nickel.

Over the next five years, the company plans to open over 150 new restaurants.

“Wednesday is a ‘thank you’ to all of the generations of loyal Krystal customers,” said Tom Peterson, Krystal chief marketing officer. “We promise a lot of excitement in the coming months as we share some of our plans for our future.”

Every Krystal in its 11 states will host the 2-hour thank you party. Fans are encouraged to come a little early as lines are anticipated.

Aaron Reed Takes Reins At Bald Headed Bistro

The Bald Headed Bistro announced on Friday that Aaron Reed, previously the restaurant’s general manager, had been promoted to managing partner.   Mr. Reed joined the Bistro in 2004 and has held every position from host to assistant manager.    "Aaron is a great leader and his enthusiasm makes the Bistro’s team even stronger,” said Bistro Chief Manager Will Jones. ... (click for more)

New Restaurant Stir Is Now Open At The Chattanooga Choo Choo

Stir, the newest Chattanooga restaurant concept by SquareOne Holdings, is now open at the Chattanooga Choo Choo in a refurbished space that meshes Chattanooga history with a modern, urban feel.  Stir's ‘New American’ menu offers bold, seasonal, local fare with a new-age spin, said officials. The ingredient-driven dining experience offers from scratch gourmet in a casual-hip ... (click for more)

Residents Concerned Over 7-Story Building On The Southside

Downtown Chattanooga residents expressed their concerns with the proposed seven-story apartment building on Cowart Street on the Southside at Tuesday night’s City Council Meeting. The apartment building, originally zoned at four stories before Belle Investment petitioned for seven, has not been adequately publicized, residents claimed.   Architect and planning professional ... (click for more)

Commissioner Graham Chides Chairman Bankston For Shredding Arts Cigarette Tax Letter; Says Sunshine Law Violated

County Commissioner Joe Graham on Wednesday chided Chairman Chester Bankston for shredding a letter related to the proposed cigarette tax to aid the arts. "Have you shredded any other county legal documents?" he demanded. Chairman Bankston replied, "No, I have not done that." He said the letter did not get the necessary six signatures to forward to the Legislature. ... (click for more)

An Extra Helping Of Gratitude

After being thankful for the grace of God, my family and good health, this year I have an extra helping of gratitude to live in a special place called Chattanooga.   We endured the trauma of terrorism on July 16 and emerged more united and stronger than ever before.  We claim our heritage and celebrate our diversity like no other city in America.  We honor our ... (click for more)

Why I Am Thankful, 2015

I can’t really remember when I first started this – sometime in the 1970s – but my favorite column every year comes during Thanksgiving when I literally pause and use my fingers to thank God for all His richest blessings. The year 2015 has been bountiful so here are just a few of the things I will carry in my heart as I take my place at today’s table: I AM THANKFUL that tomorrow, ... (click for more)