Krystal's 80th Anniversary Launched With More Than 1,000,000 Hamburgers Served

Thursday, October 25, 2012

Krystal restaurants across 11 states took time Wednesday to thank their loyal customers by offering the iconic hamburger for a quarter.  Members of the Krystal Team sported 80th anniversary T-shirts, cheered and waved to customers driving in queues wrapped around restaurants as they made their way toward their orders.

Krystal sold 1.1 million of the burgers in Krystal’s 350 franchised and company-owned restaurants, during the event. 

“Krystal is part and parcel of the Southern experience,” said CMO Tom Peterson. “All of us were moved to see so many people come out to celebrate the launch of our 80th anniversary.  This is only the beginning as we’ll continue to have events throughout the upcoming year as our way to thank customers and share the Krystal experience.” 

“Our founder’s vision in 1932 was to provide customers the very best food at the lowest possible price, served in a spotlessly clean restaurant with quick and courteous service,” said CEO Doug Pendergast.  “The Krystal Kreed  continues to be our focus  today, as we mark this milestone which both embraces our heritage and celebrates a very vibrant future.” 

While this event took place during the lunch hour, other events and activities are being planned at various times.  

It was noted that the idea for “Krystals for a Quarter” came from posts from the restaurant’s Facebook friends.  More than 20,000 posts were made to support the effort which drew thousands of customers to more than 350 Krystal restaurants.  

Mr. Pendergast noted that within five years, the brand’s goal is to have 500 restaurants in place across the south.  “While we took the time to thank our customers, we also wanted to take this opportunity to thank our dedicated team members and franchisees.  Thanks to their hard work, we had a great day and look forward to future efforts planned throughout the coming year.”

Krystals for a Quarter:  By the Numbers

Krystals for a Quarter Day
Number of Krystals sold during the event:  1.1 million
Number of Krystal Team Members Serving Customers:  5,250
Average Number of Krystals Served Per Team Member: 210
Pounds of Beef Used:  23 tons
Pounds of Onions Used: 1.4 tons
Gallons of Mustard Used: 425
Pounds of Pickles Used: 4.4 tons
Pounds of Bread Used:  68,750
Number of Grills Used: 2,200
Number of Balloons Inflated:  8,750
Fastest service given during the event by the Cherokee Boulevard Restaurant in Chattanooga:  3.5 Minutes
Overall increase in ingredients purchased over last year:  100 percent
Number of Facebook “Likes” During the Event:  25,250
Number of Facebook “Likes/Shares/Talking About”: 81,500


Rebecca Barron Named Executive Chef, Kenny Burnap Sous-Chef At St. John's Restaurant And Meeting Place

St John's Restaurant and Meeting Place announced today the appointment of Rebecca Barron as Executive Chef and Kenny Burnap as Sous-Chef. "Rebecca and Kenny have a combined 10 years experience in our kitchens, working as an integral part of the creative process at both St. John's and the Meeting Place," said St. John's owner Josh Carter. "As Chef Lindley gave up day to day ... (click for more)

Chef Daniel Lindley Sells Interest In St. John’s Restaurant And Meeting Place

St. John’s Restaurant and Meeting Place chef-owner Daniel Lindley has sold his majority interest to minority partner, Josh Carter, effective immediately. Chef Lindley began his work at St. John’s Restaurant two weeks before opening in September of 2000. As executive chef, he earned five semi-finalist nominations for Best Chef: Southeast from the James Beard Foundation. Meeting ... (click for more)

Catoosa Man Convicted Of Sexual Abuse Of 5 Young Girls Gets Life Plus 250 Years

A Catoosa County man convicted of the sexual abuse of five young girls and possession of child pornography has been sentenced to life plus 250 years. James Martin Ferris, 34, was found guilty after a recent trial. The day after his conviction, Judge Ralph Van Pelt set the sentence. Ferris on June 5, 2013, was indicted by the Catoosa County Grand Jury on 46 counts.   ... (click for more)

Rev. Jesse Jackson To Be Guest Speaker At City-Wide Peace And Love Rally On Friday

Rev. Jesse Jackson will be the speaker at the City Wide Peace and Love Rally at Olivet Baptist Church, 740 East ML King Blvd.,  on Friday, from 5:15-7 p.m. Rev. Jackson is the founder and president of Rainbow PUSH Coalition. Cedric Pendleton, actor and humanitarian with Have and Have Nots/House of Payne/Fantasia Story, will be the special guest. (click for more)

Use The Current Rail System Already In Place - And Response

Why spend $20 million or more on an unproven system to run from the Southside of Chattanooga when we already have the beginnings of a system?  The question apparently has surfaced of why the Choo Choo City doesn't have a rail line. We do have a rail line with the Tennessee Valley RR Museum and their hardware. And they already make runs from the Southside to close to Enterprise ... (click for more)

Roy Exum: UAW Voices In Detroit

Today we are going to eavesdrop on somewhat of an open conversation that was held far to the north after the United Auto Workers surprisingly dropped a legal challenge with the National Labor Relations Board in Chattanooga the first thing on Monday morning. The NLRB judge certified the VW workers’ February vote to turn away the UAW at Chattanooga’s Volkswagen manufacturing plant ... (click for more)