Krystal's 80th Anniversary Launched With More Than 1,000,000 Hamburgers Served

Thursday, October 25, 2012

Krystal restaurants across 11 states took time Wednesday to thank their loyal customers by offering the iconic hamburger for a quarter.  Members of the Krystal Team sported 80th anniversary T-shirts, cheered and waved to customers driving in queues wrapped around restaurants as they made their way toward their orders.

Krystal sold 1.1 million of the burgers in Krystal’s 350 franchised and company-owned restaurants, during the event. 

“Krystal is part and parcel of the Southern experience,” said CMO Tom Peterson. “All of us were moved to see so many people come out to celebrate the launch of our 80th anniversary.  This is only the beginning as we’ll continue to have events throughout the upcoming year as our way to thank customers and share the Krystal experience.” 

“Our founder’s vision in 1932 was to provide customers the very best food at the lowest possible price, served in a spotlessly clean restaurant with quick and courteous service,” said CEO Doug Pendergast.  “The Krystal Kreed  continues to be our focus  today, as we mark this milestone which both embraces our heritage and celebrates a very vibrant future.” 

While this event took place during the lunch hour, other events and activities are being planned at various times.  

It was noted that the idea for “Krystals for a Quarter” came from posts from the restaurant’s Facebook friends.  More than 20,000 posts were made to support the effort which drew thousands of customers to more than 350 Krystal restaurants.  

Mr. Pendergast noted that within five years, the brand’s goal is to have 500 restaurants in place across the south.  “While we took the time to thank our customers, we also wanted to take this opportunity to thank our dedicated team members and franchisees.  Thanks to their hard work, we had a great day and look forward to future efforts planned throughout the coming year.”

Krystals for a Quarter:  By the Numbers

Krystals for a Quarter Day
Number of Krystals sold during the event:  1.1 million
Number of Krystal Team Members Serving Customers:  5,250
Average Number of Krystals Served Per Team Member: 210
Pounds of Beef Used:  23 tons
Pounds of Onions Used: 1.4 tons
Gallons of Mustard Used: 425
Pounds of Pickles Used: 4.4 tons
Pounds of Bread Used:  68,750
Number of Grills Used: 2,200
Number of Balloons Inflated:  8,750
Fastest service given during the event by the Cherokee Boulevard Restaurant in Chattanooga:  3.5 Minutes
Overall increase in ingredients purchased over last year:  100 percent
Number of Facebook “Likes” During the Event:  25,250
Number of Facebook “Likes/Shares/Talking About”: 81,500


It's Punkin' Chunkin' Time At The Brainerd Farmers' Market

Chunk a punkin’ this Saturday at the Brainerd Farmers’ Market for a chance to win a pumpkin just in time for Halloween The Brainerd Farmers’ Market announces its first annual “Punkin’ Chunkin’ Contest.” The O’Neill Family Farm will supply the pumpkin, ready for Jack-O-Lantern carving and pie making. The game is simple: chunk a pumpkin as far as you can to win a free pumpkin. ... (click for more)

Puckett's Restaurant To Open By The Aquarium At TGIF Friday's Site

Middle Tennessee’s popular Puckett’s Restaurant is putting down roots in Chattanooga’s Riverfront District, establishing a regional presence while sticking to its focus on downtown locations that highlight Southern food and hospitality.   It will open near the Aquarium where TGIF Friday's was long located. The Puckett’s brand extends back to the 1950s, and a little ... (click for more)

Chattanooga Area Under Hard Freeze Warning As Winter Comes Early

The Chattanooga area was under a freeze warning as winter rushed in early. The biting weather came as crew members were about to hit the water for the annual Head of the Hooch at Ross's Landing. Here is the warning: ...FREEZE WARNING IN EFFECT FROM 3 AM EST /2 AM CST/ TO 9 AM EST /8 AM CST/ SUNDAY ... THE NATIONAL WEATHER SERVICE IN MORRISTOWN HAS ISSUED ... (click for more)

Downtown Chattanooga Apartment Complex That Brought $3 Million Profit Exempt From Most Taxes Until 2022 Under PILOT

A downtown Chattanooga apartment complex that recently was sold at a $3 million profit is exempt from most property taxes through 2022 under a PILOT (payment in lieu of taxes) agreement.   No payment of school taxes was included in the deal for Walnut Commons at Walnut Street and Aquarium Way.   The only taxes due on the property for the next eight ... (click for more)

Time To Fix The TIFs

What if Chattanooga policy makers and taxpayers used several recent business announcements as a wakeup call to learn more about how our community decides what companies get property tax breaks? If enough people accept this assignment, it just might result in the adoption of some sound policies and procedures to guide us in the future. We read in the newspapers this week that ... (click for more)

Roy Exum: My Garden In November

As the first day of November arrives today, it is cold enough in my garden to officially certify that fall has fell! There are even signs of ice on the ground but there is a bounty crop of acorns so, in keeping with our monthly tradition, some will get shiny acorns and others will get a chunk of cold ice: A SHINY ACORN for Patriots football coach Bill Belichick for scoffing at ... (click for more)