Krystal's 80th Anniversary Launched With More Than 1,000,000 Hamburgers Served

Thursday, October 25, 2012

Krystal restaurants across 11 states took time Wednesday to thank their loyal customers by offering the iconic hamburger for a quarter.  Members of the Krystal Team sported 80th anniversary T-shirts, cheered and waved to customers driving in queues wrapped around restaurants as they made their way toward their orders.

Krystal sold 1.1 million of the burgers in Krystal’s 350 franchised and company-owned restaurants, during the event. 

“Krystal is part and parcel of the Southern experience,” said CMO Tom Peterson. “All of us were moved to see so many people come out to celebrate the launch of our 80th anniversary.  This is only the beginning as we’ll continue to have events throughout the upcoming year as our way to thank customers and share the Krystal experience.” 

“Our founder’s vision in 1932 was to provide customers the very best food at the lowest possible price, served in a spotlessly clean restaurant with quick and courteous service,” said CEO Doug Pendergast.  “The Krystal Kreed  continues to be our focus  today, as we mark this milestone which both embraces our heritage and celebrates a very vibrant future.” 

While this event took place during the lunch hour, other events and activities are being planned at various times.  

It was noted that the idea for “Krystals for a Quarter” came from posts from the restaurant’s Facebook friends.  More than 20,000 posts were made to support the effort which drew thousands of customers to more than 350 Krystal restaurants.  

Mr. Pendergast noted that within five years, the brand’s goal is to have 500 restaurants in place across the south.  “While we took the time to thank our customers, we also wanted to take this opportunity to thank our dedicated team members and franchisees.  Thanks to their hard work, we had a great day and look forward to future efforts planned throughout the coming year.”

Krystals for a Quarter:  By the Numbers

Krystals for a Quarter Day
Number of Krystals sold during the event:  1.1 million
Number of Krystal Team Members Serving Customers:  5,250
Average Number of Krystals Served Per Team Member: 210
Pounds of Beef Used:  23 tons
Pounds of Onions Used: 1.4 tons
Gallons of Mustard Used: 425
Pounds of Pickles Used: 4.4 tons
Pounds of Bread Used:  68,750
Number of Grills Used: 2,200
Number of Balloons Inflated:  8,750
Fastest service given during the event by the Cherokee Boulevard Restaurant in Chattanooga:  3.5 Minutes
Overall increase in ingredients purchased over last year:  100 percent
Number of Facebook “Likes” During the Event:  25,250
Number of Facebook “Likes/Shares/Talking About”: 81,500


Red White And Food Announces Petition Campaign Progress

Red White and Food, the nonprofit organization that supports allowing wine sales in Tennessee’s retail food stores, announced Friday that more than 119,000 signatures have been collected statewide for the wine in retail food stores petition campaign. “It’s encouraging to see the level of enthusiasm Tennesseans have shown for the campaign,” said Red White and Food campaign ... (click for more)

Five Star Food Service Grows Partnership With Chattanooga Community Kitchen

The Five Star Food Service presented a gift of nearly $13,000 to the Chattanooga Community Kitchen, the company’s largest contribution to the organization to date. For the past four years Five Star has partnered with the Community Kitchen on its quest to feed and serve the physical, social and spiritual needs of the homeless and less fortunate in Chattanooga. Each year the employees ... (click for more)

DA Looking Into Issue Of County Commission Candidate's Campaign Sending Filled-Out Requests For Absentee Ballot To Elderly Voters

The District Attorney's Office has been provided with documents that a County Commission candidate's campaign sent filled-out requests for absentee ballots to elderly voters. Kerry Steelman, election administrator, said there have been four instances in which such requests came from the Elect John Brooks campaign. He said state law says in Section 2-6-202:  (3) A person ... (click for more)

Graham Says County School-City Lawsuit Settlement "Stinks," But County Commission Approves It

The County Commission on Wednesday approved a settlement of a lawsuit brought by the Hamilton County Schools against the city of Chattanooga, though several commissioners said they were not happy with the deal and Commissioner Joe Graham said it "stinks." Commissioner Graham was the lone no vote. He was joined by Commissioner Tim Boyd in a failed effort to defer it a week. ... (click for more)

Pickle Ball? - And Response

Collegedale has done some wonderful things for its residents.  The Greenway is a perfect example of money well spent on helping to give her residents the opportunity to improve their lives, at least from a health standpoint. Having taught at Wolftever Creek for a decade plus, I was fortunate to have opportunity to take my classes on walks from time to time.  It provided ... (click for more)

Roy Exum: Say It Ain't So, Larry Joe!

Larry Joe Wheelon, the tainted horse trainer who was charged with 18 counts of aggravated animal cruelty when his barn was raided in April of 2013 and some animals were sored so badly that they could barely walk, finally went to a court hearing in Blount County on Wednesday and his steps toward Judge Tammy Harrington’s bench were decidedly heavy. My goodness, yours would have been ... (click for more)