Krystal's 80th Anniversary Launched With More Than 1,000,000 Hamburgers Served

Thursday, October 25, 2012

Krystal restaurants across 11 states took time Wednesday to thank their loyal customers by offering the iconic hamburger for a quarter.  Members of the Krystal Team sported 80th anniversary T-shirts, cheered and waved to customers driving in queues wrapped around restaurants as they made their way toward their orders.

Krystal sold 1.1 million of the burgers in Krystal’s 350 franchised and company-owned restaurants, during the event. 

“Krystal is part and parcel of the Southern experience,” said CMO Tom Peterson. “All of us were moved to see so many people come out to celebrate the launch of our 80th anniversary.  This is only the beginning as we’ll continue to have events throughout the upcoming year as our way to thank customers and share the Krystal experience.” 

“Our founder’s vision in 1932 was to provide customers the very best food at the lowest possible price, served in a spotlessly clean restaurant with quick and courteous service,” said CEO Doug Pendergast.  “The Krystal Kreed  continues to be our focus  today, as we mark this milestone which both embraces our heritage and celebrates a very vibrant future.” 

While this event took place during the lunch hour, other events and activities are being planned at various times.  

It was noted that the idea for “Krystals for a Quarter” came from posts from the restaurant’s Facebook friends.  More than 20,000 posts were made to support the effort which drew thousands of customers to more than 350 Krystal restaurants.  

Mr. Pendergast noted that within five years, the brand’s goal is to have 500 restaurants in place across the south.  “While we took the time to thank our customers, we also wanted to take this opportunity to thank our dedicated team members and franchisees.  Thanks to their hard work, we had a great day and look forward to future efforts planned throughout the coming year.”

Krystals for a Quarter:  By the Numbers

Krystals for a Quarter Day
Number of Krystals sold during the event:  1.1 million
Number of Krystal Team Members Serving Customers:  5,250
Average Number of Krystals Served Per Team Member: 210
Pounds of Beef Used:  23 tons
Pounds of Onions Used: 1.4 tons
Gallons of Mustard Used: 425
Pounds of Pickles Used: 4.4 tons
Pounds of Bread Used:  68,750
Number of Grills Used: 2,200
Number of Balloons Inflated:  8,750
Fastest service given during the event by the Cherokee Boulevard Restaurant in Chattanooga:  3.5 Minutes
Overall increase in ingredients purchased over last year:  100 percent
Number of Facebook “Likes” During the Event:  25,250
Number of Facebook “Likes/Shares/Talking About”: 81,500


Basecamp, Barley, Jack Brown’s Beer & Burger Joint, Sip, Sweet Melissa’s Billiards Make Debuts

Basecamp, 346 Frazier Ave., is a new restaurant on the Northshore that will specialize in Southern comfort food and craft beer. Hours will be 11 a.m.-midnight on weekdays and it will stay open until 1 a.m. on Friday and Saturday.   The Pub on Frazier was formerly in that location.   Barley, at 235 M.L.K., will be divided into a package store selling to-go beer ... (click for more)

Kanpai Of Tokyo Slated To Close

A longtime favorite Japanese restaurant in Chattanooga is slated to close by Father's Day or sooner, employees said they have been told. Kanpai of Toyko, featuring talented at-your-table chefs, has operated for 34 years at Hamilton Place Mall. The restaurant has over 30 employees. Workers said the property in the mall parking lot where the restaurant is located is being sold. (click for more)

Motorcyclist Dies After Crossing Center Line On Bonny Oaks Drive

A motorcyclist died after crossing the center line on Bonny Oaks Drive on Friday night. Chattanooga Police responded at 6:43 p.m. to a traffic crash at 7100 Bonny Oaks Dr.   A Jeep Renegade driven by 33-year-old Christina L. Cangelier was traveling east on Bonny Oaks Drive when a Suzuki motorcycle crossed the double yellow line and struck the Jeep head on. The ... (click for more)

Richard Anderson, 29, Struck And Killed While Trying To Cross Highway 153

Richard Anderson II, 29, was killed Friday night, while trying to cross Highway 153.   Chattanooga Police responded at 11:36 p.m. to a traffic crash involving a pedestrian struck.   A Honda Civic driven by Kelsey Hamilton, 20, was traveling southbound on Highway 153 in the middle lane with other traffic in adjacent lanes.   Mr. Anderson, wearing ... (click for more)

Memorial Day Remembrance

Memorial/Decoration Day officially became rooted in the American consciousness by Major General and then head of the fraternal organization of the Grand Army of the Republic Commander in Chief John A. Logan's General Order No. 11., which publicly conveyed that, “the 30th day of May 1868 is designated for the purpose of strewing with flowers or otherwise decorating the graves of ... (click for more)

Roy Exum: Those Who Said Nothing

I have two wonderful friends who are smart – each has a doctorate. One, a left-leaning liberal, is not bothered in the least by Secretary of Education Betsy DeVos' sweeping cuts and changes to public education. “Trump will be impeached before any of her plans can take place” is the promise. My other chum so far to the right the guy needs a turn signal. “I’ve been watching this ... (click for more)