RE/MAX Office Has A New Look

Thursday, August 31, 2017
Realtors Brenda and Mike Purcell
Realtors Brenda and Mike Purcell

RE/MAX Renaissance revealed a refreshed RE/MAX brand on Thursday, including the world famous balloon logo and wordmark. The new branding was unveiled to hundreds of franchise owners at the annual RE/MAX Broker Owner Conference in San Francisco by RE/MAX Co CEOs Dave Liniger and Adam Contos. 

“At RE/MAX Renaissance and RE/MAX Properties, we are excited to incorporate the new branding into our marketing tools," said owners Frances Vantrease and Beth Dodson.  "The new logo and refreshed wordmark will continue to enhance the great work our agents do in Chattanooga." 

“Our new look better represents the enthusiastic entrepreneurs who comprise our network,” said Mr. Contos. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.” 

The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today – while being instantly recognizable as RE/MAX, said officials.

According to Pete Crowe, RE/MAX senior vice president of Communications and Marketing, the responses of more than 20,000 consumers factored into the decision to embark on a brand refresh which is the first in the 44 year history of the real estate franchisor.   

“It’s a brand evolution, not a brand revolution,” said Mr. Crowe. “The subtle adjustments to the most powerful image in real estate was a natural next step across our residential, luxury and commercial brands.” 

Building on the 2016 launch of the Sign of a RE/MAX Agent campaign, the brand refresh continues to grow alongside current real estate trends. For the fourth straight year, the largest groups of homebuyers are millennials, who compose 34 percent of buyers. 

“Buyers who are 36-years-old and younger continue to purchase homes at a higher rate than other age groups,” said Mr. Crowe. “At the same time, real estate tools and technologies have drastically changed the way we help people buy and sell houses. The refreshed brand is a proactive move to continue to position RE/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow.” 

In the coming months, residents will begin to see the new logo on yard signs, office fronts and advertising. In addition, RE/MAX Renaissance and RE/MAX Properties along with the larger RE/MAX network of 115,000 agents in more than 100 countries and territories will celebrate the refreshed look with local events on a global day of celebration on Sept. 20. RE/MAX Renaissance and RE/MAX Properties will be joining the festivities by hosting an office open house for vendors.




Premier Property Group Sees "Explosive" Growth During First Quarter Of Business

Premier Property Group Inc., a full-service real estate firm in Chattanooga, has grown from the vision of owner and principal broker Christi Doll to a team of 15 agents representing residential and commercial clients in Tennessee and Georgia in just four months. The firm is poised to continue rapid growth as 2018 begins and the real estate market continues to surpass expectations, ... (click for more)

Steve Corder Of The Assessor Of Property's Office Retires

The Hamilton County Assessor of Property honored Steve Corder, Commercial Appraisal supervisor, this Tuesday on the occasion of his retirement after 33 years of service.  (click for more)

Bitter Cold And Icy Roads To Continue Through Thursday Morning In Chattanooga; Some Flights Cancelled; Many Schools Closed

Bitter cold temperatures will continue for Chattanooga, the National Weather Service has warned, The NWS also is advising motorists to watch for patchy icy roads. Chattanooga Airport officials said on Wednesday afternoon, " As inclement weather continues to cause a few delays or cancellations at the Chattanooga Airport, American Airlines flight 5159 originally scheduled ... (click for more)

City Council Considering New 2-Year $600,000 Contract With Father To The Fatherless

The City Council is considering whether to approve a new two-year contract of up to $600,000 with Father to the Fatherless for the Violence Reduction Initiative. Council members had a number of questions during a lengthy hearing on Tuesday afternoon, but Police Chief David Roddy said the program has helped bring a 35 percent reduction in gun-related shootings and a 16 percent ... (click for more)

Thank You, Dr. Martin Luther King, Jr.

Thank you, Dr. King for stepping-out.  Thank you for your lasting voice to what it's all about. Thank you, Dr. King for  stepping up and also showing-up, ...when decisions were being made and  your refusal  to shut-up.  We find your fingerprints on both directions and toward progress.  your modeling, mentoring,  and reactions helps ... (click for more)

Roy Exum: Once In A Blue…

On August 21st this past summer, four black women were walking down the street in Dayton, Tn., when a white man asked from his porch, “Are you ladies here to see the eclipse?” Told that yes, they most certainly were, the gentleman pointed to his back deck and another white couple and said, “If you don’t have plans, would you care to sit with us?” The ladies were delighted and ... (click for more)