RocBeach Hospitality Group Announces Move And Expansion Of Embargo ‘62

Thursday, July 27, 2017

RocBeach Hospitality, a bar and restaurant company owned by husband and wife team Danny and Brittany Alcala, announced that their restaurant Embargo ‘62 is expanding its footprint and moving to a brand new location. The new location will be open late fall 2017.


Embargo ‘62, the Alcala’s Cuban Cantina & Rum Bar on the Northshore and their first Chattanooga concept, is moving half a block down from their current location on Cherokee Boulevard to the corner of Manning and Cherokee at 325 Cherokee Boulevard.

The move is going to allow for a larger space and better parking.

“We’ve been a bit cramped in our current kitchen so we are excited about being able to stretch out a bit and offer our customers some new menu items,” said Mr. Alcala. “We also know how much convenient parking will be appreciated. There will be 60 parking spots available in the back of the restaurant.”

The move will free up the current location for a new concept the Alcalas have been thinking on for a few months. The new bar concept in the old space is expected to open in 2018.

“If you’ve been to our restaurants, you know we like to have fun. Our new bar will not disappoint in the fun factor,” said Mr. Alcala.

The Alcalas are expanding their flagship Embargo ‘62 footprint in Chattanooga first to prepare for the growth of many more to come. They plan to take the Embargo '62 brand to other cities including Nashville and Biloxi, Ms.

Embargo 62 serves authentic Cuban street-food fare. Cuban sandwiches are the highlights on the menu and offer Chattanoogans a unique taste that still can’t be found anywhere else in town. Craft cocktails are innovative and feature rum specialties. The bar features more than 70 different rums from around the world.

From Salsa Night to Reggae Vibes and live music brunches to pig roasts, entertainment is always on the menu. Drink specials, happy hour, and catering are also available.



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