RocBeach Hospitality Group Announces Move And Expansion Of Embargo ‘62

Thursday, July 27, 2017

RocBeach Hospitality, a bar and restaurant company owned by husband and wife team Danny and Brittany Alcala, announced that their restaurant Embargo ‘62 is expanding its footprint and moving to a brand new location. The new location will be open late fall 2017.


Embargo ‘62, the Alcala’s Cuban Cantina & Rum Bar on the Northshore and their first Chattanooga concept, is moving half a block down from their current location on Cherokee Boulevard to the corner of Manning and Cherokee at 325 Cherokee Boulevard.

The move is going to allow for a larger space and better parking.

“We’ve been a bit cramped in our current kitchen so we are excited about being able to stretch out a bit and offer our customers some new menu items,” said Mr. Alcala. “We also know how much convenient parking will be appreciated. There will be 60 parking spots available in the back of the restaurant.”

The move will free up the current location for a new concept the Alcalas have been thinking on for a few months. The new bar concept in the old space is expected to open in 2018.

“If you’ve been to our restaurants, you know we like to have fun. Our new bar will not disappoint in the fun factor,” said Mr. Alcala.

The Alcalas are expanding their flagship Embargo ‘62 footprint in Chattanooga first to prepare for the growth of many more to come. They plan to take the Embargo '62 brand to other cities including Nashville and Biloxi, Ms.

Embargo 62 serves authentic Cuban street-food fare. Cuban sandwiches are the highlights on the menu and offer Chattanoogans a unique taste that still can’t be found anywhere else in town. Craft cocktails are innovative and feature rum specialties. The bar features more than 70 different rums from around the world.

From Salsa Night to Reggae Vibes and live music brunches to pig roasts, entertainment is always on the menu. Drink specials, happy hour, and catering are also available.



Lupi’s Celebrates Years Of Producing And Serving Hyperlocal Organic Meat, Produce

Lupi’s,  a locally owned restaurant serving pizza, bread and garden salads, first opened its doors in downtown Chattanooga in 1996. For the past three years, the local chain with five locations sprawled across the Greater Chattanooga Area, has been serving meat and produce grown at their own all-organic 65-acre farm located on Lookout Mountain. The team ... (click for more)

Red Sauce And Southside Pizza Are New Chattanooga Eateries

Red Sauce, a new restaurant with the same owners as the Cuban restaurant Embargo and Ceniza on Bradmore Lane in Ooltewah, is opening at 14 West Kent St. in North Chattanooga. On Thursday, it was approved for a license to sell beer. Andrew Platt, the corporate chef for the company, described the restaurant as an Italian/American eatery with focus on the food and ambiance. There ... (click for more)

Chattanoogan Hotel Sold By City To Lexington, Ky., Hospitality Group For $32 Million

The city has reached agreement to sell the Chattanoogan hotel for $32 million. The buyer is Schulte Hospitality Group of Lexington, Ky. The firm has 102 hotels in 26 states. Daisy Madison, city chief financial officer, said the proceeds would be enough to pay off all the city's remaining debt for building it. She said there had been interest in buying the hotel before, ... (click for more)

Janice Raper, 69, Killed In Accident On Lee Highway

Janice Raper, 69, was killed Sunday evening in a car accident on Lee Highway. Chattanooga Police responded at 7:54 p.m. to a traffic crash at 6800 Lee Highway. A Toyota Sienna, driven by Ms. Raper, was traveling northbound, attempting to make a left turn onto Hickory Valley Road.  A Dodge Challenger, driven by Charise Nash, 26, was traveling southbound on Lee Highway, ... (click for more)

October Is Breast Cancer Awareness Month: Myth And Fact Check

My husband and I recently had the privilege of participating in the American Cancer Society’s Making Strides Against Breast Cancer Walk in Chattanooga. I listened as my husband told the audience about how his mother was diagnosed with breast cancer when he was nine and how she died from the disease when he was fourteen. As a child, my husband didn’t understand what breast cancer ... (click for more)

Roy Exum: ‘All Hat, No Cattle’

A very long time ago there was a philosopher in Greece named Plato. He was really good at it; founded the first organized school in the world, this around 400 BC. He is also thought to be the founder of spirituality, which later became Christianity, and had a dandy bunch of other great ideas. He was taught by Socrates and then Plato, in turn, taught young Aristotle. He was evermore ... (click for more)