Morning Pointe Receives Top Honors At Alzheimer's Association Luncheon

  • Thursday, February 23, 2017

For the third year in a row, Morning Pointe Senior Living received the Top Corporate Team award,  raising more than $12,000 during the Southeast Tennessee Mid-South Chapter Alzheimer’s Association 2016 Walk to End Alzheimer’s.

Morning Pointe’s assisted living and memory care communities in Chattanooga, Ooltewah/Collegedale and Hixson each received a plaque to commemorate their contributions to Alzheimer’s disease awareness in the greater Chattanooga area.

Individual staff associates from Morning Pointe communities also went home with 2016 Grand Champion awards, each raising more than $1,000. Recognition was given to Morning Pointe of Hixson leadership members Teresa Bryant, executive director, Linda Noll, Lantern program director and Emma Myers, life enrichment director; and Morning Pointe of Chattanooga at Shallowford life enrichment director Holly Holcomb. 

Ms. Myers was also awarded the No. 2 Top Individual Fundraiser during the event, and her fundraising efforts were acknowledged by State Rep. Kevin Brooks (R-Cleveland) during the state-wide Alzheimer’s Association’s Alzheimer’s Advocacy Day on the Hill event in Nashville.

"I am so very proud of the combined efforts of our Morning Pointe communities – not only in funds raised, but in hours spent and lives touched in support of the Alzheimer's Association and this important cause," said Greg A. Vital, president and CEO Independent Healthcare Properties and Morning Pointe Senior Living.

Associates, residents and families rolled up their sleeves to raise money, washing cars, hosting yard sales and selling handmade items among other activities to benefit the cause – a condition with no known cure that affects more than five million Americans.

While funds raised by the Chattanooga-based healthcare services company surpassed the previous year’s goals, the Morning Pointe team is already eager to go above and beyond for the next Alzheimer's walk.

“Our residents, associates and volunteers couldn’t be more excited to participate,” said Ms. Holcomb. “To represent those living with Alzheimer’s and their caregivers and loved ones in the greater Chattanooga area is one of the highest honors we could ever receive.”

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