Greg Callaham Graphic Design has won four American Graphic Design Awards. Graphic Design USA, a national trade publication, conferred four 2016 awards to Callaham's design work for Village VW, CHI Memorial Hospital, and Center MedSpa.
"I’m grateful to the AGDA for the opportunity to shine the national spotlight on clients such as these who are willing to go the extra mile in crafting consistent, memorable advertising and marketing messages," said Mr. Callaham. "That extra effort is worth it and this is the proof. It’s something they can be very proud of."
Mr. Callaham’s award-winning billboard design for Village VW features a photo of a red Volkswagen Beetle taken from slightly above so the car appears to be smiling. “A clean car is a happy car,” said the designer, “And this board encouraged folks to visit the dealership for a great deal on a detail special.”
A Rehabilitation Brochure and a series of one-sheets touting the features and benefits of various therapies and maps to the corresponding departments garnered Callaham two more AGDA honors for CHI Memorial Hospital. “Our challenge with these pieces was to incorporate all the pertinent information along with inviting photography while maintaining the CHI Memorial’s brand integrity,” said Callaham. “ The staff of each department was very pleased to have these one-sheets representing their services to potential patients. The Rehabilitation Brochure was a marketing tool used to make patients aware of the overall rehabilitation options offered by CHI Memorial.”
Mr. Callaham also created an award-winning, two-piece campaign consisting of a postcard and 8.5”x11” flyer promoting a client appreciation event for Center MedSpa. Both items feature beautiful photography of natural elements designed to instill a sense of tranquility while inviting the reader to visit the facility. “The client works hard at building a market presence and my job was to make sure these materials were instantly recognizable as Center MedSpa collateral,” said the designer.
For 50 years the American Graphic Design Awards, through the editors of Graphic Design USA, has honored the outstanding work of creative professionals in the graphic arts community. To win an American Graphic Design Award means the entry is recognized as some of the best and brightest among thousands of entries from graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media across the United States, in 23 categories from print and packaging to internet and interactive design.
Greg Callaham is the owner of Greg Callaham Graphic Design, a Chattanooga design studio delivering outstanding creative for outdoor advertising, the medical and rehabilitation device industry, catalogs and product brochures, logo design and corporate identity packages, and a wide range of other advertising and marketing materials to the global marketplace.