Cleveland City Council Discusses Hiring National Marketing Website To Promote Cleveland

Monday, March 28, 2016 - by Claire Henley Miller
Canine officers talked about the role their animals are playing in crime prevention
Canine officers talked about the role their animals are playing in crime prevention
- photo by Claire Henley Miller

The Cleveland City Council has partnered with Bradley County and the Chamber of Commerce to consider hiring Livability – a community marketing website – to help promote Cleveland on a larger scale.

Council members discussed Livability during Monday afternoon’s work session. It is a third party narrative that “explores what makes small-to-medium sized cities great places to live,” a company representative said.

The company aims to put Cleveland on a bigger map through photography and SEO (Search Engine Optimization) strategies to draw in new visitors, families, and businesses.

Livability officials say, “Through proprietary research studies, engaging articles and original photography and video, we examine topics related to community amenities, education, sustainability, transportation, housing and the economy.”

The website, which has caught the attention of major media outlets like CNN and USA Today, takes the collected data to develop city rankings for a range of topics including small towns, college towns, and its annual Top 100 Best Places to Live.

During the work session, Councilman Bill Estes asked how much it would cost, to which the representative answered $30,000, a price that would be split evenly between the City Council, County Commission, and Chamber of Commerce.

Mayor Tom Rowland said it is a great program, and that he would add it to the agenda for the voting session later that day.

Councilman Estes said the representative’s five-minute presentation was not long enough for him to be able to vote on the program today. He said he would like to see metrics of the company’s effectiveness to bring people into the cities it promotes.

On his way out of the meeting, the representative handed out a company list of references to the City Council. Mayor Rowland moved voting on hiring Livability to a later date.  

The website markets nearby cities like Brentwood and Chattanooga as places of livability. Chattanooga landed on the site’s Top 100 Best Places to Live in 2014.

 

 



Catoosa County Arrest Report For Feb. 16-22

Click  here  for the Catoosa County arrest report for Feb. 16-22. (click for more)

Dalton Police Department Investigating Shoplifting At Walmart

The Dalton Police Department is asking for the public’s help identifying two men who worked together to shoplift a Bose sound bar speaker and a hoodie sweatshirt from the Shugart Road Walmart. The suspects were recorded by store surveillance. The incident happened on Sunday. Two white males entered the store together an loitered for several minutes by an ATM before walking into ... (click for more)

Reflections On Billy Graham

Sandra and I are saddened this morning after learning of the death of Billy Graham. We rejoice today, because Mr. Graham once said "It will be reported that Billy Graham has died, but that won't be the truth. He said the truth is that he had only moved to a new location".  I remember when we named 15th Street as Billy Graham Avenue, his daughter Gigi came for the dedication ... (click for more)

Roy Exum: The Saturday Funnies

Every day, without exception, I find a number of “treats” in my daily dose of email. These funnies, and other pertinent information, are sent to me by a myriad of “Internet Buddies” who I repay by sending out some of the funniest that I collect. Think of it as sort of a “co-op” for my readers to enjoy. When The Saturday Funnies began last summer, it was what I still think is ... (click for more)

Bearettes Wallop Warren, 87-22, In Region 3-3A For 61st Win In 62 Games

CLEVELAND, Tenn. – Bradley Central is the state’s No. 2-ranked girls’ team, according to MaxPreps. The Bearettes (29-0) is the District 5-3A tournament champion. Visiting Warren County has a sub-.500 record and is the No. 4 team out of District 6-3A. So, on Friday night at Jim Smiddy Arena, the Bearettes played the favorite’s role perfectly and humbled the Lady Pioneers, ... (click for more)

Signal Mountain Teams Avoid Upset Bids By Sequoyah

Both Sequoyah basketball teams came to Signal Mountain Friday night for Region 3-AA quarterfinal games as fourth-place finishers in District 5-AA and both with losing records. Apparently, they weren’t ready to turn in their equipment just yet as they played like there was no tomorrow against the host teams. Both teams from Madisonville ended up on the short end of the final ... (click for more)