Velo Coffee Roasters Hosts 2nd Annual Cold Brew Hustle

Monday, November 21, 2016

Velo Coffee Roasters is hosting the second annual Cold Brew Hustle at 6:30 p.m. on Wednesday, Nov. 30, at Speed Deluxe on Cherokee Boulevard.

Sponsored by Imbibe, The Daily Ration and USBG Chattanooga, the competition consists of an alcoholic and nonalcoholic section where contestants will be challenged to produce cocktails with Velo’s cold brew. The winner of each category will receive free Niterider Nitro from Velo for a year and their drink served on the menu at The Daily Ration or Velo Coffee roasters.

The Bitter Alibi will be serving beer at the event and snacks will be provided by The Daily Ration.

Cody Baldwin, director of cold brew operations at Velo Coffee Roasters, said the idea for last year’s competition sparked from a desire to ignite a creative mindset about cold brew.

“We were thinking about ways to keep up excitement for cold brew during the winter, and how versatile cold brew can be,” Mr. Baldwin said. “We wanted to get people in the mindset of using coffee in all sorts of creative ways.”

Last year’s Cold Brew Hustle drew close to 100 local bartenders, baristas, and spectators to Velo Coffee Roasters, tying the community together in a unique way.

“It showcases the tremendous talent and spirit that the people of Chattanooga posses. I hope people show up with excitement and creative ideas,” Mr. Baldwin said.

The competition is free to attend and $15 to compete. For more information, visit 

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