Amanda Mitchell
While Wee Care Diaper Service, a local Chattanooga company celebrates its three-year-old birthday this summer, the budding cloth diaper company welcomes Amanda Mitchell as its new president.
Ms. Mitchell joined the cloth diaper service team earlier this year and is enthusiastic about Wee Care’s commitment to spreading the word about cloth diapering benefits to Chattanooga families. “My husband, TJ, and I have been interested in cloth diapering for years and have enjoyed watching Wee Care grow into the company it has become,” Ms. Mitchell said. “After joining the Wee Care team, we felt an overwhelming sense of encouragement, belonging, and we have been cared for in the same ways Wee Care aims to care for its families as they learn more about cloth diapering.”
As Wee Care marks three years of offering cloth diaper service to the Chattanooga area, the team also celebrates with their young customers who have now reached the potty-trained milestone -- some well before their third birthday. “We celebrate families,” Ms. Mitchell said. “We miss our families whose babies are potty-trained, but we are happy knowing they are done with diapering, and moving on to other adventures.”
Ms. Mitchell also expressed that she is encouraged by the family component of the company. “It has been amazing to see the relationships between our business and the families we serve. Having just joined the team, I look forward to meeting new families and journeying with them as their little ones grow.”
In addition to offering traditional cloth diaper delivery to the home, Wee Care Diaper Service has created and pioneered cloth diaper exchange locations called SwaddleSwap Sites, for customers to access their clean diapers each week, said officials. Some of these sites are stationary stand-alone units located at Pruett’s Signal Mountain Market on Taft Highway on Signal Mountain, Chattanooga’s Julie Darling Donuts on Frazier Avenue on the North Shore of Chattanooga, and Cooke’s Food Store on Keith Street in Cleveland. Customers have their baby’s weekly supply of cloth diapers safely stowed in a locker for them to grab on their designated day. Customers then deposit their baby’s dirty cloth diapers for the Wee Care team to remove for cleaning.
Other sites host the SwaddleSwap-Mobile -- a mobile storage unit that moves around the Chattanooga area different days of the week. Currently the SwaddleSwap-Mobile can be found at Hamilton Discount Pharmacy on Shallowford Road in Hamilton Place on Tuesdays, at Calvary Chapel on South Broad Street (edge of St. Elmo and Alton Park at the foot of Lookout Mountain) on Fridays, and at the Family Herb Shop on Hixson Pike on Saturdays.
Wee Care looks forward to opening additional SwaddleSwap Sites as it toddles and walks through its next growing years. “We’re always looking for ways to make cloth diapering more accessible to Chattanooga families,” Ms. Mitchell said. “And we love connecting with local businesses. We want families to have cloth as their ‘go-to’ healthy diapering solution and we believe local businesses are a key component of a healthy community too.”