A huge Southern celebration of quality bourbon, craft beer and horse racing, Frontstretch Fest—the world’s largest Derby viewing party—will feature a stellar lineup of food, drink, and music as it prepares to bring the excitement of the most famous horse race to the Nashville Farmers’ Market onSaturday, May 2 from 1-6 p.m.
Key brands at Fronstretch Fest in Tennessee will include: Yuengling Brewery, Blackstone Brewery, Flat 12 Bierwerks, Belle Meade Bourbon, Bib & Tucker, Red River Bourbon, Beechtree Distillery, Triple Crown, Wild Turkey Bourbon, Deep Eddy Vodka, Tomkats, The Southern, Saffire, Acme Feed & Seed, Southernaire Market, Jones Press Sandwich Parlor, Jeni's Splendid Ice Creams, The Row, Smokin' Buttz, Walker Creek Toffee, Bellaterra, Gnarly Parkers, Monchita’s Homemade Cobblers, Little Harpeth Brewing, Four Roses Bourbon, Edley’s Bar-B-Que, Eli Mason, Arti’s Food Truck, Hoss’ Loaded Burgers, Rolling Feast, Batch, Cavallo Couture, Two Thompsons Gourmet Prohibition Popcorn, 104.5 The Zone, 99.7 WTN, and Nashville Scene, and more to be announced soon.
"We're thrilled to feature some of our top brands—including Yuengling, Blackstone Brewing Company, and Belle Meade Bourbon—at the inaugural Frontstretch Fest," said Kyle Lawing, director of Craft & Import Brands at Ajax Turner Company.
"Fans are definitely in store for a treat," he added.
“Horse racing, quality bourbon, craft beer and artisanal food all have a natural home in our region, and we're thrilled to present an exceptional combination of these experiences for fans,” said Brian Bauer, Senior Director of Business Development at Rockhouse Partners, the company that founded Frontstretch Fest.
Highlights at Frontstretch Fest
Patrons will enjoy artisanal food and drinks, hand-rolled cigars, live music, interactive entertainment and much more. “Bourbon Bend” and “Craft Beer Boulevard” will offer tastings and classes from local and national distilleries and breweries alongside “Cuisine Corner,” which will be showcasing the best local chefs and food trucks.
Charity – Team Red, White & Blue
Additionally, Frontstretch Fest's 2015 charity partner is Team Red, White & Blue. A nonprofit organization focused on veteran reintegration, Team RWB works to enrich the lives of America’s veterans by connecting them to their community through physical and social activities. In conjunction with the Team RWB partnership and to thank members of our armed forces, Frontstretch Fest attendees can present their military IDs in exchange for five extra food and drink tokens.
Ticket Information
General Public tickets are on sale now at frontstretchfest.com / 1-800-514-3849.
· General Admission: $49 in advance / $59 at the door (includes samples and 15 food and drink tokens)
· VIP (access to exclusive tastings, catering, private brewing and distillery classes, private restrooms and more): $99 in advance / $109 at the door (includes unlimited food and drink samples)
· Designated Driver: $20 (includes eight food tokens)
· For more information, visit frontstretchfest.com. All prices subject to taxes and fees.
Digital Passports
Fans can register by going to passport.frontstretchfest.com before or during the event for Frontstretch Fest Digital Passports, powered by LoyaltyMatch, the leading developer of loyalty and gamification program platforms for entertainment venues, to record their tasting journey. As fans approach participating on-site food and drink vendors, they can have their Frontstretch Fest Digital Passport scanned and take notes about each sample. Their Digital Passport will update in real-time to indicate which vendors they’ve sampled.
“We’re thrilled to offer fans who get their Digital Passport ‘stamped’ at all participating vendors a chance to win a pair of VIP passes to Frontstretch Fest 2016,” said Brian Bauer, Agency Director at Rockhouse Partners, the company the founded Frontstretch Fest. “The Frontstretch Fest Digital Passport creates added value for food and drink vendors by providing them the opportunity for post-event engagement with fans who sampled their products.”
Key Partners
Rockhouse Partners is a technology-based marketing agency that will spearhead the way Frontstretch Fest engages and activates fans. Rockhouse is proud to have worked with a select group of world-class entertainment properties, such as NASCAR and Formula 1 tracks, Churchill Downs, X Games, Minnesota State Fair, Ryman Auditorium, Summer Camp Music Festival, Nashville Predators, Jam Productions and Music City Bowl. For more information, visit rockhousepartners.com
Etix is the world’s leading independent ticketing provider. Based in Raleigh, N.C., the company sells 50 million tickets annually for more than 4,100 clients in 40 countries. Etix will be leveraging its ticketing expertise and services for Frontstretch Fest. For more information, visit etix.com.
Rhizome Productions is a beer and bourbon festival producer based in Nashville, Tenn., experienced in dozens of events including East Nashville Beer Festival, as well as the Tupelo and Greenville Craft Beer Festivals. Rhizome Productions will manage production for Frontstretch Fest. For more information, visit rhizomeproductions.com.