Chattanooga Neighborhood Enterprise announced the Highland Park neighborhood is one of 10 communities across the country selected by NeighborWorks America to participate in the national Neighborhood Marketing Program. The award comes with a $15,000 grant in addition to expert marketing consulting services to work alongside residents and community stakeholders to enhance and promote the neighborhood’s brand.
“As we continue with our efforts in Highland Park, we are working to build up the excitement around this neighborhood,” said Martina Guilfoil, president and CEO of CNE. “We are excited to be selected as a Neighborhood Marketing Program participant and look forward to the future of the neighborhood.”
This award expands an important community stabilization effort by NeighborWorks America to support local collaborative efforts to develop marketing and branding campaigns that tell the true story of communities like Highland Park.
"Highland Park residents have known for a long time that our neighborhood is a wonderful place to live,” said Matt Stevens, vice president of the Highland Park Neighborhood Association. “We are excited to more effectively share Highland Park’s beautiful distinctiveness to those who currently do not reside in Highland Park. We are very grateful to the hard work of CNE in landing this opportunity and the generosity given to us through NeighborWorks America."
By focusing attention on what makes the neighborhood a great place to live, work and visit, the marketing campaign will lead to more positive perceptions and make the neighborhood more competitive in the regional marketplace.
“A community needs to make a strong first impression to attract investment,” said Paul Singh, director of the Stable Communities Initiative at NeighborWorks America. “NeighborWorks America’s program helps communities promote their strengths in a way that resonates.”
NeighborWorks America launched the Neighborhood Marketing Program in 2012 and is working with 42 organizations to create strong neighborhood brands and rebuild market demand. In developing the marketing campaign, Chattanooga Neighborhood Enterprise will learn from successful strategies implemented by other organizations that are participating in the Neighborhood Marketing Program.
More information about community stabilization work supported by NeighborWorks America can be found at neighborworks.org.