Onward Reserve Opens New Location In Warehouse Row

Wednesday, October 28, 2015

Onward Reserve, a luxury and specialty retailer, opened its seventh location at Warehouse Row on Tuesday in Suite #108A. 

The new location will have a product offering that ranges from apparel and accessories, to gifts, home goods and luggage. Designers and international brands include: Dubarry, Shinola and others; however, they pride themselves in their unique finds from brands like Krewe du Optic, Smathers & Branson, Fulton & Roark, Martin Dingman and Token & Icon. 

Onward Reserve currently has six additional locations - which are in Atlanta (Buckhead and Ponce City Market), Athens, Ga., Charlotte, N.C., Thomasville, Ga. and Washington D.C. (Georgetown). 

“We love Chattanooga and have been looking forward to expanding our presence at Warehouse Row,” says TJ Callaway, founder and owner of Onward Reserve. “Our temporary store was fun, but it was a little cramped.  The new store is a better reflection of what we are, especially as a brand. There is more room to spread out. Come see us.” 

TJ Callaway left his investment banking job to establish Onward Reserve in 2012 in an effort to "provide consumers with the best in lifestyle brands as well as up and coming collections."

For more information about Onward Reserve, please visit www.onwardreserve.com.


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