Sienna & Bellini, a new fashion label based in Atlanta, has selected Hamilton Place to open their first store. Construction is underway on the 3,100-square-foot store, and officials say the store will be open in late October.
The new store will be located on the upper level of the mall near JCPenney and will carry its own private labels of trendy apparel for young women at affordable prices.
“Fashion should be attainable,” said Valentina Pou, co-owner and lead designer for Sienna & Bellini. “Sienna & Bellini will provide affordable style options to support and grow the fashion culture in and around Chattanooga.”
Co-owner and designer Thali Gottesman added, “We’ve spent a lot of time in this area and with the influx of entrepreneurs, young professionals, and artisans the timing is perfect to launch in this market.“
Hamilton Place general manager Dan Wolfe said, “This a unique brand of apparel for young women that we believe our shoppers will truly enjoy. The Sienna & Bellini designs are one-of-a-kind and bring a fresh, new, affordable style to Chattanooga.”
Sienna & Bellini plans to open additional stores in the Atlanta market in the coming months.
Sienna & Bellini is a startup clothier with designs inspired by high-end, European fashion. The designers have created a casual-chic aesthetic for the line, which consists of fun, one-size-fits-most pieces, it was stated.