Featuring local craft beers and a wide selection of brews from around the globe, World of Beer Franchising, Inc. and owners Wayne Farmer and Frank Hudson celebrate the opening of the franchise’s 60th tavern at 7 p.m. on Friday, Aug. 29, at 412 Market St. This is the third tavern for Farmer and Hudson and the first in Tennessee.
Locals are invited to support the opening and will enjoy live music by Roberts, Sims and Starnes from 9 p.m.-1 a.m. The tavern will host a “Support Local, Drink Local” event and fundraiser on Sunday, Aug. 31, to benefit Chattanooga’s Kids on the Block charity from 6-10 p.m. For every local brew sold from a Tennessee brewery a $1 donation will be made to the charity.
This location is partnering with many local breweries, including Big River Brewing Works (Chattanooga), Blackstone Brewery (Nashville), Chattanooga Brewing Co. (Chattanooga), Cool Springs Brewery (Nashville), McHale’s Brewhouse (Chattanooga) and Tennessee Brew Works (Nashville).
The 6,400-square-foot tavern boasts the world’s most extensive collection of craft beers bottled and on tap – over 500 bottles and 60 rotating taps – inviting guests into a journey to discover the best in local and international beers, said officials.
Celebrating the popularity of craft beer and its culture, WOB rotates taps daily so guests will discover something new on every visit. Signature craft spirit cocktails, ciders and wine along with non-alcoholic beverages are also available. Pairing its craft brews with the franchise’s signature “Tavern Fare” menu, WOB offers appetizers, flatbreads, sandwiches and main plates, such as Giant Bavarian Pretzels and Chicken and Waffles, to complement the many beer styles.
“We’re thrilled to be bringing the one-of-a-kind World of Beer experience to Chattanooga,” said Mr. Hudson. “Whether you’re a passionate beer lover or simply looking for a friendly place to gather for great casual food and a drink we hope to see you here.”
Specially trained staff has completed an extensive, two-week beer school and is on-hand to guide guests through the WOB experience centered around a global menu of beverages, live music and televised sports.
A Loyalty Club helps guests discover new beer styles, flavors and brands while rewarding them with points to earn gift cards, T-shirts, complimentary parties and other pub perks. Putting the WOB culture in guests’ hands, the loyalty program is accessed and available through the WOB app, available on iPhone and Android smartphones.
Happy Hour at WOB-Chattanooga is hosted Monday-Friday from 4-7 p.m. Loyalty Night is every Tuesday, which offers Loyalty Club members 25 percent off all bottles with their loyalty card. Guests can also enjoy live music Thursday through Saturday nights. In addition, WOB-Chattanooga will host featured brewery nights, spotlights and tap takeovers, along with holiday-themed events celebrating St. Patrick’s Day, Cinco de Mayo, WOBtoberfest and more.
“We are so pleased to open our first location in Tennessee,” said World of Beer CEO Paul Avery. “We look forward to providing local guests with the opportunity to kick back with their favorite craft beer or other beverage, sample our ‘Tavern Fare’ and maybe experience something new that they can’t find anywhere else.”
Since opening its first tavern in Tampa, Fla. in 2007, WOB has grown to 60 locations in 19 states. What began as a neighborhood tavern to sample great craft beers and swap beer-talk for co-founders Scott Zepp and Matt LaFon is becoming a "cultural phenomenon celebrating the world of craft beers, great food and camaraderie."
Open seven days a week, WOB-Chattanooga will be open from 11 a.m.-1 a.m. Sunday through Wednesday and 11 a.m.-2 a.m. Thursday Through Saturday. Major credit cards are accepted. For more information call 668-6808 or visit wobusa.com/Chattanooga.