Riverbend To Double Number Of Coke Stage Acts!

Martina McBride, Hunter Hayes, Little River Band Announced

  • Monday, November 24, 2014
Hunter Hayes
Hunter Hayes

Friends of the Festival, the organization that manages the Riverbend Festival, announced today that it will double the number of Coke Stage acts at the 2015 Riverbend Festival. For all nights, except Family night on Tuesday, there will be an additional Coke Stage act at 6:30 p.m.  The 9:30 p.m. Coke Stage act will continue as usual. The Family night Coke stage act begins earlier at 9 p.m.

“The Coca-Cola Stage is one of the most unique concert stages in the world.

We want to better utilize it”, said Chip Baker, Friends of the Festival Executive Director. “This new addition will open a world of possibilities for music acts not previously available to us. It also allows us to add value to the festival with 7 new Coca-Cola Stage acts. It will take a very large investment on our part, but one we feel festival fans will really enjoy.”

The Riverbend Festival 8-day wristband will cost just $39 for 2015, including the seven new Coke Stage Acts. With a total of 15 Coke Stage acts, festival attendees can enjoy all of them for less than $3 each with the $39 wristband, plus all of the additional acts on the side stages included in the price. 

Dixie Fuller, Production and Entertainment Director, said 2014 proved to be a very good year and the Friends of the Festival Board of Directors expressed their confidence in the plan by approving the expenditure for the additional act. “We are very busy booking the acts and are excited to add 7 new Coke Stage acts”, said Fuller.

Riverbend made their first announcements to go along with this new structure – Martina McBride will be the featured 9:30 p.m. entertainer on Saturday, June 6th. Hunter Hayes will be the 9:30 p.m. featured act on Thursday, June 11th. Little River Band will be the 6:30 p.m. featured act on Thursday, June 11th.

Corporate wristband sales have begun and people are encouraged to have their employers contact Karen at the Friends of the Festival office at 423-756-2211 to discuss the benefits, or write to Karen@riverbendfestival.com. A recent survey revealed that 91% of festival attendees would prefer to buy the wristbands from their employer. Many employers offer the wristbands to their employees at a discount or help them pay for it with a payroll deduction plan.  Corporate sales need only to purchase a minimum of 50 wristbands to qualify for the plan. Remember, most employees buy at least 2 wristbands and many buy 3 or 4.

Wristbands go on sale at the Riverbend website (www.riverbendfestival.com) on November 28th with a weeklong “Black Friday” sale. This sale will feature the 8-day wristband for its lowest price of the year – just $30.

The regular $39 price will resume on December 5th.  Wristbands will be available at local Kangaroo Stores beginning May 1, 2015.

Martina McBride
Martina McBride
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