Chattanooga Getting District Banners, New Downtown Signage

Tuesday, February 05, 2013
Downtown Chattanooga is in the process of becoming a more colorful and easier area to navigate. Along with a host of other downtown partners, River City Company is facilitating the implementation of new downtown maps and wayfinding signage along with refurbishing map kiosks to further beautify downtown and make it easier for visitors and residents alike to navigate the city. Additionally, River City Company is sponsoring new district specific banners to be placed downtown.

District banners are direct reflections of what makes each area distinct and cherished in the Chattanooga community.

Banners are being crafted for Northshore, Riverfront, Bluff View, City Center, MLK/UTC and Southside and include the name of each district in the recently developed Chatype font plus artistic depictions of popular elements of each district. For instance, the Riverfront banner includes the Tennessee Aquarium, Lookouts Stadium and stand up paddle boarders. The City Center banner includes nods to The Tivoli Theatre, Waterhouse Pavilion and working professionals.

The artistic depictions were created by local artist Karen Estes who also participated in Art in Motion, another River City Company program along with Public Art Chattanooga and CARTA that wrapped CARTA’s free electric shuttles in local artists’ designs. Ms. Estes states, “The Chattanooga community has a vibrant energy that really seems to think outside of the box…‘color outside of the lines’ so to speak. My hope is that these banner illustrations reflect the energy and fun that makes Chattanooga such a great place to live, work and play. “

Efforts to replace banners, kiosk maps and wayfinding signage have already started, and completion is slated for February 2013. The project’s scope includes 412 banners, 56 wayfinding panels in 40 locations and 9 downtown maps and refurbished kiosks found in the Northshore, Bluff View and Riverfront districts.

“Downtown signage and maps needed some refreshing,” states Jim Williamson, vice president of planning and development for River City Company. “We hope these upgrades will make downtown even more inviting while spotlighting the unique personalities each district exhibits and the variety Downtown Chattanooga has to offer.”

Wayfinding efforts started in 2001.  River City Company has been involved with downtown banners since 1993.


Governor Bill Haslam Addresses Tourism Industry At Annual Governor's Conference In Knoxville

Tennessee Governor Bill Haslam addressed industry professionals during the 2014 Tennessee Governor’s Conference on Hospitality & Tourism on Friday   in his hometown of Knoxville. “You can take pride in the fact that your industry is one of the key contributors to Tennessee’s success,” said Governor Haslam. “For the eighth consecutive year, tourism has generated ... (click for more)

Tennessee Tourism Commissioner Brings News Of Industry Growth At Annual Governor's Conference

Tennessee Department of Tourist Development Commissioner Susan Whitaker addressed industry professionals during the 2014 Tennessee Governor’s Conference on Hospitality and Tourism   Thursday   in Knoxville, announcing the latest statistics from the 2013 Economic Impact of Travel on Tennessee as reported by U.S. Travel Association. “Tennessee’s tourism industry experienced ... (click for more)

Erlanger Refinancing To Provide Cash For New Children's/Women's Hospital, $50 Million Erlanger East Expansion, $8.5 Million Surgical Improvements

Erlanger Health System officials said an overhaul of the hospital's debt will include $70 million in new loans for several major hospital projects - including $11.5 million toward a new $30 million Children's/Women's Hospital. The overall cost of the latter facility is $30 million, but the hospital is seeking significant outside gifts and support. It will also pay for a $50 million ... (click for more)

Legendary Radio Broadcaster Luther Dies At 92 After Record 74 Years On The Air; Funeral Will Be Thursday At 2 PM At Engel Stadium

Legendary radio broadcaster Luther Masingill died early Monday morning at Memorial Hospital surrounded by family and friends. He was 92 and had been on the air for a record 74 years. Funeral services will be held on Thursday at Historic Engel Stadium, 1130 E 3rd St., at 2 p.m. with Pastor Todd McElyea officiating.   Honorary pallbearers will be the staff at ... (click for more)

Chattanooga Has Lost Its Most Popular Citizen - Luther Masingill

Chattanooga has lost its most popular citizen – Luther Masingill. Although we are saddened we cherish the memories.  All of us have a Luther story.  Mine is the first time I met Luther.  This was before TV and all of Chattanooga listened to Luther on the radio.  I was 12-years-old.  Some of my buddies and I had gone to the State Theater in downtown ... (click for more)

Roy Exum: UT Ain’t Heard Nothing Yet!

Just moments before Florida would seal a football 10-9 victory over Tennessee in early October, the student section in Neyland Stadium stooped to a new low when it vociferously chanted, “F*** you, Florida! F*** you, Florida!” It was shocking, a loud and vulgar display of all that sportsmanship isn’t, and served as a great embarrassment to Knoxville and the university. Jimmy Cheek, ... (click for more)