Chattanooga Getting District Banners, New Downtown Signage

Tuesday, February 05, 2013
Downtown Chattanooga is in the process of becoming a more colorful and easier area to navigate. Along with a host of other downtown partners, River City Company is facilitating the implementation of new downtown maps and wayfinding signage along with refurbishing map kiosks to further beautify downtown and make it easier for visitors and residents alike to navigate the city. Additionally, River City Company is sponsoring new district specific banners to be placed downtown.

District banners are direct reflections of what makes each area distinct and cherished in the Chattanooga community.

Banners are being crafted for Northshore, Riverfront, Bluff View, City Center, MLK/UTC and Southside and include the name of each district in the recently developed Chatype font plus artistic depictions of popular elements of each district. For instance, the Riverfront banner includes the Tennessee Aquarium, Lookouts Stadium and stand up paddle boarders. The City Center banner includes nods to The Tivoli Theatre, Waterhouse Pavilion and working professionals.

The artistic depictions were created by local artist Karen Estes who also participated in Art in Motion, another River City Company program along with Public Art Chattanooga and CARTA that wrapped CARTA’s free electric shuttles in local artists’ designs. Ms. Estes states, “The Chattanooga community has a vibrant energy that really seems to think outside of the box…‘color outside of the lines’ so to speak. My hope is that these banner illustrations reflect the energy and fun that makes Chattanooga such a great place to live, work and play. “

Efforts to replace banners, kiosk maps and wayfinding signage have already started, and completion is slated for February 2013. The project’s scope includes 412 banners, 56 wayfinding panels in 40 locations and 9 downtown maps and refurbished kiosks found in the Northshore, Bluff View and Riverfront districts.

“Downtown signage and maps needed some refreshing,” states Jim Williamson, vice president of planning and development for River City Company. “We hope these upgrades will make downtown even more inviting while spotlighting the unique personalities each district exhibits and the variety Downtown Chattanooga has to offer.”

Wayfinding efforts started in 2001.  River City Company has been involved with downtown banners since 1993.


Unique Family Getaways: Perdido Key Pirate Fest

No black flags fly above the clear turquoise waters of Perdido Key these days. Most of the time, the only pirates who frequent these parts are the Pirates of Lost Treasure, a local Mardi Gras krewe. However, all that will change on Oct. 25-26, when an eager horde of buccaneers will descend on the shores of Big Lagoon State Park for two fun-filled days of family piracy. ... (click for more)

TVRM’s Historic Steam Locomotive #4501 Is Ready For Tennessee Valley Railfest

The Tennessee Valley Railroad Museum (TVRM) on Wednesday announced the return of its iconic Steam Locomotive 4501 to operation. TVRM has been restoring Locomotive 4501 over the past three  years and she will make her public debut at Tennessee Valley Railfest on Sept. 6 and 7.  The locomotive last ran in 1998 and has patiently waited for a complete overhaul.  ... (click for more)

Rhasean Lowry, 34, Charged In Death of 3-Year-Old Girl

Rhasean Lowry, 34, was arrested for abusing a three-year-old girl, and then criminal homicide after she died. Last Tuesday, the Chattanooga Police Department was called on a suspected child abuse case. Lowry took the victim to a local hospital and he stated the victim fell down steps. Doctors advised that the victim’s injuries were the result of blunt force trauma consistent ... (click for more)

City IDB Member Who Made Motion For $9 Million Black Creek TIF Had Not Lived In City For Years

A City Industrial Development Board (IDB) member who made the motion to approve a controversial $9 million Black Creek Tax Increment Financing (TIF) had not lived in the city for years, City Attorney Wade Hinton confirmed. Chris Ramsey, a BlueCross BlueShield official, was not present at an IDB meeting on Tuesday morning. Five other board members were. Citizen Helen Burns ... (click for more)

Decimating The Chattanooga Public Library

Corinne Hill claims that the library is just undergoing a normal weeding process for eliminating books.  She has bragged that she's responsible for the elimination of over 100,000 books - with more to go. "Normal" weeding is not rampant throwing away.  Yes, books go to the Friends for their sale - where they get $2 for a $75 book and thousands wind up being recycled ... (click for more)

The Many Lessons I Learned From Helen McDonald Exum

Helen McDonald Exum was my friend and mentor. As I think of her passing I can only imagine the celebration that is happening in heaven as the news of her arrival is being told. I am sure that there is a party that not only has she organized but that there is not a detail that has been left to chance. I am sure that it is the grandest of events, for you see, she has been planing ... (click for more)