Chattanooga Getting District Banners, New Downtown Signage

Tuesday, February 05, 2013
Downtown Chattanooga is in the process of becoming a more colorful and easier area to navigate. Along with a host of other downtown partners, River City Company is facilitating the implementation of new downtown maps and wayfinding signage along with refurbishing map kiosks to further beautify downtown and make it easier for visitors and residents alike to navigate the city. Additionally, River City Company is sponsoring new district specific banners to be placed downtown.

District banners are direct reflections of what makes each area distinct and cherished in the Chattanooga community.

Banners are being crafted for Northshore, Riverfront, Bluff View, City Center, MLK/UTC and Southside and include the name of each district in the recently developed Chatype font plus artistic depictions of popular elements of each district. For instance, the Riverfront banner includes the Tennessee Aquarium, Lookouts Stadium and stand up paddle boarders. The City Center banner includes nods to The Tivoli Theatre, Waterhouse Pavilion and working professionals.

The artistic depictions were created by local artist Karen Estes who also participated in Art in Motion, another River City Company program along with Public Art Chattanooga and CARTA that wrapped CARTA’s free electric shuttles in local artists’ designs. Ms. Estes states, “The Chattanooga community has a vibrant energy that really seems to think outside of the box…‘color outside of the lines’ so to speak. My hope is that these banner illustrations reflect the energy and fun that makes Chattanooga such a great place to live, work and play. “

Efforts to replace banners, kiosk maps and wayfinding signage have already started, and completion is slated for February 2013. The project’s scope includes 412 banners, 56 wayfinding panels in 40 locations and 9 downtown maps and refurbished kiosks found in the Northshore, Bluff View and Riverfront districts.

“Downtown signage and maps needed some refreshing,” states Jim Williamson, vice president of planning and development for River City Company. “We hope these upgrades will make downtown even more inviting while spotlighting the unique personalities each district exhibits and the variety Downtown Chattanooga has to offer.”

Wayfinding efforts started in 2001.  River City Company has been involved with downtown banners since 1993.


Tennessee Aquarium's AquaScarium Family Halloween Party To Have Unique Start This Year

Families who arrive early for the Tennessee Aquarium's AquaScarium VII Halloween party will get an extra special treat - the chance to see someone walk a line suspended between the Aquarium's peaks. Local world-class highliner Edward Yates will rig lines of great heights on the Tennessee Aquarium peaks and then walk across them as a unique feature of RiverRocks 2014. ... (click for more)

Governor Bill Haslam Addresses Tourism Industry At Annual Governor's Conference In Knoxville

Tennessee Governor Bill Haslam addressed industry professionals during the 2014 Tennessee Governor’s Conference on Hospitality & Tourism on Friday   in his hometown of Knoxville. “You can take pride in the fact that your industry is one of the key contributors to Tennessee’s success,” said Governor Haslam. “For the eighth consecutive year, tourism has generated ... (click for more)

Chattanooga Firm Gets $1,010,000 Contract For Overseeing VW Expansion For New SUV Line

A Chattanooga firm is getting the contract for overseeing the construction work for the new SUV line at the Volkswagen plant. Officials said the EMJ Corporation has been selected for the project that will give a new surge of activity and employment at the plant at the Enterprise South Industrial Park. The work includes additions to the body shop and tech center and adding ... (click for more)

Several Arrested Outside Erlanger Hospital When Crowd Gathers After Woodlawn Shooting

Several people were arrested Monday night outside Erlanger Hospital after a crowd gathered and clashed with police. The crowd included family and friends of 20-year-old Apprentice Berry, who was shot multiple times and killed earlier Monday night at the Woodlawn Apartments on Wilson Street. Erlanger officials said the group gathered at the emergency room, but were later moved ... (click for more)

Chairs Cost How Much?

Many times while growing up, I would go to the store with my parents. More often than not, I would see something I wanted, and ask my parents to buy it for me. More often than not, they said no. “Why?” I asked. “Son, money doesn’t grow on trees.” That’s a phrase I’m sure many of us have heard more than once over the course of our lives. However, I have since learned that they were ... (click for more)

Roy Exum: My Dear Friend Luther

One sunny morning in June years ago, the renowned radio icon Luther Masingill was on his way back to the WDEF studios on South Broad Street when he stopped for a red light and noticed a young couple in a car idling next to his familiar light blue Ford pickup. “What caught my eye was a buck-toothed boy eating a banana in the back seat,” he explained in an aside to that day’s lunchtime ... (click for more)