Chattanooga Getting District Banners, New Downtown Signage

Tuesday, February 05, 2013
Downtown Chattanooga is in the process of becoming a more colorful and easier area to navigate. Along with a host of other downtown partners, River City Company is facilitating the implementation of new downtown maps and wayfinding signage along with refurbishing map kiosks to further beautify downtown and make it easier for visitors and residents alike to navigate the city. Additionally, River City Company is sponsoring new district specific banners to be placed downtown.

District banners are direct reflections of what makes each area distinct and cherished in the Chattanooga community.

Banners are being crafted for Northshore, Riverfront, Bluff View, City Center, MLK/UTC and Southside and include the name of each district in the recently developed Chatype font plus artistic depictions of popular elements of each district. For instance, the Riverfront banner includes the Tennessee Aquarium, Lookouts Stadium and stand up paddle boarders. The City Center banner includes nods to The Tivoli Theatre, Waterhouse Pavilion and working professionals.

The artistic depictions were created by local artist Karen Estes who also participated in Art in Motion, another River City Company program along with Public Art Chattanooga and CARTA that wrapped CARTA’s free electric shuttles in local artists’ designs. Ms. Estes states, “The Chattanooga community has a vibrant energy that really seems to think outside of the box…‘color outside of the lines’ so to speak. My hope is that these banner illustrations reflect the energy and fun that makes Chattanooga such a great place to live, work and play. “

Efforts to replace banners, kiosk maps and wayfinding signage have already started, and completion is slated for February 2013. The project’s scope includes 412 banners, 56 wayfinding panels in 40 locations and 9 downtown maps and refurbished kiosks found in the Northshore, Bluff View and Riverfront districts.

“Downtown signage and maps needed some refreshing,” states Jim Williamson, vice president of planning and development for River City Company. “We hope these upgrades will make downtown even more inviting while spotlighting the unique personalities each district exhibits and the variety Downtown Chattanooga has to offer.”

Wayfinding efforts started in 2001.  River City Company has been involved with downtown banners since 1993.


Ruby Falls Introduces New Holiday Event, Christmas Underground

Ruby Falls introduces its new holiday event, Christmas Underground, opening Dec. 1.  Adventurers can take this special passageway to a normally unseen part of the cave through Dec. 23, every  Monday  through  Friday, from 3-8 p.m.  and Saturdays and Sundays,  noon to 8 p.m.    Experience this magical place where miners and elves play ... (click for more)

Experience An Authentic Victorian Christmas At Historic Rugby

Each year, the historic settlement of Rugby, Tn., comes alive with Christmas spirit and celebrates the holidays as if it were still 1880, the year the town was settled. The living Victorian-era village will bustle with children’s activities, caroling, holiday shopping and much more on Dec. 6 and 13, from 4-8 p.m.  each of those Saturdays for “Christmas at Historic Rugby.” ... (click for more)

Kiser Takes Witness Stand For First Time; Says He Did Not Kill Deputy Donald Bond

Marlon Duane Kiser took the witness stand at his post-conviction hearing on Tuesday to declare that he did not kill Deputy Donald Bond, who was gunned down at a produce stand in East Brainerd 13 years ago. Kiser had not opted to go on the stand when he was convicted by a Nashville jury and given the death penalty in 2003. He said he believes it was Mike Chattin, the man he ... (click for more)

Courtney Godwin, 25, Was Victim In Monday Night Fire In Hixson

Chattanooga firefighters battled a fully-involved structure fire in Hixson Monday night, and the incident involved at least one fatality.  Dr. Steve Cogswell with the Hamilton County Medical Examiner’s Office identified the victim as Courtney D. Godwin, 25. Dr. Cogswell said Ms. Godwin died from smoke inhalation.   The first call to 911 Communications was received ... (click for more)

Chattanooga State Faculty Has No Business Being Involved In Hiring Decisions

This letter will hopefully bring some clarity to the recent situation created by the faculty of Chattanooga State Community College. It is based upon my tenure as a member of the faculty at Chattanooga State Technical Institute, the transformation to Chattanooga State Community College, and my service as the financial and administrative officer at Chattanooga State until my retirement ... (click for more)

Roy Exum: Thanksgiving Conversations

I am not predicting this will happen but I have known it to occur – in the middle of the Thanksgiving feast there will come a lull in the conversation and you can save the day if you’ll immediately look at the person to your right and ask, “What is the smartest thing you ever heard somebody say?” It is an easy thing, because we all love wisdom, and the ploy comes to mind because ... (click for more)