Chattanooga Getting District Banners, New Downtown Signage

Tuesday, February 5, 2013
Downtown Chattanooga is in the process of becoming a more colorful and easier area to navigate. Along with a host of other downtown partners, River City Company is facilitating the implementation of new downtown maps and wayfinding signage along with refurbishing map kiosks to further beautify downtown and make it easier for visitors and residents alike to navigate the city. Additionally, River City Company is sponsoring new district specific banners to be placed downtown.

District banners are direct reflections of what makes each area distinct and cherished in the Chattanooga community.

Banners are being crafted for Northshore, Riverfront, Bluff View, City Center, MLK/UTC and Southside and include the name of each district in the recently developed Chatype font plus artistic depictions of popular elements of each district. For instance, the Riverfront banner includes the Tennessee Aquarium, Lookouts Stadium and stand up paddle boarders. The City Center banner includes nods to The Tivoli Theatre, Waterhouse Pavilion and working professionals.

The artistic depictions were created by local artist Karen Estes who also participated in Art in Motion, another River City Company program along with Public Art Chattanooga and CARTA that wrapped CARTA’s free electric shuttles in local artists’ designs. Ms. Estes states, “The Chattanooga community has a vibrant energy that really seems to think outside of the box…‘color outside of the lines’ so to speak. My hope is that these banner illustrations reflect the energy and fun that makes Chattanooga such a great place to live, work and play. “

Efforts to replace banners, kiosk maps and wayfinding signage have already started, and completion is slated for February 2013. The project’s scope includes 412 banners, 56 wayfinding panels in 40 locations and 9 downtown maps and refurbished kiosks found in the Northshore, Bluff View and Riverfront districts.

“Downtown signage and maps needed some refreshing,” states Jim Williamson, vice president of planning and development for River City Company. “We hope these upgrades will make downtown even more inviting while spotlighting the unique personalities each district exhibits and the variety Downtown Chattanooga has to offer.”

Wayfinding efforts started in 2001.  River City Company has been involved with downtown banners since 1993.


10th Annual Frolic On Franklin: A Celebration Of The Arts Set For Sept. 19

Downtown Clarksville's 10th annual "Frolic on Franklin: A Celebration of the Arts" will take place Saturday, Sept. 19, from  8:30 a.m. to 3:30 p.m . This free event will showcase the works of more than 30 artists, staged entertainment and art demonstrations -- all along the 100 block of historic Franklin Street. A variety of original fine art, as well as handmade ... (click for more)

Ski Mountain Coaster Opens At Ober Gatlinburg

Ober Gatlinburg announced the opening of an exciting year-round adventure attraction: Ski Mountain Coaster. The coaster opened Monday, at 10 a.m. The Ski Mountain Coaster departs next to Ober’s Snow Tubing Park and begins with a 1000 foot uphill ride through the woods that border Great Smoky Mountains National Park. Once at the top, riders wisp through 2750 feet of ... (click for more)

Trustee To Be Appointed To Oversee Hutcheson Medical Center Bankruptcy With Focus On Sale Of Fort Oglethorpe Hospital

A trustee will be appointed to oversee the bankruptcy case of Hutcheson Medical Center with a focus on getting the financially-strapped Fort Oglethorpe hospital sold. The U.S. Trustee's Office had filed a motion asking that the bankruptcy be dissolved due to the debt rising to $6.3 million since the bankruptcy was filed last November. However, all parties finally agreed it was ... (click for more)

Civic, Political Leader Mai Bell Hurley Dies At 87

Civic and political leader Mai Bell Hurley has died at age 87. She was the first woman to serve on the Chattanooga City Council. Ms. Hurley was also a longtime advocate for the arts and a leader in United Way. She was a leader in Chattanooga Venture that led to the redevelopment of downtown and the riverfront.  She most recently served on the Library Board. ... (click for more)

Does The Signal Mountain Town Council Take Its Constituents As Fools?

You've got to hand it to the Signal Mountain Town Council. In their scheme to change the zoning on Signal Mountain from 1/2 an acre to 1/4 an acre they get more creative by the day in coming up with justifications for doing something a majority of their constituents are squarely against.   They started off by hiding behind a poor widow who had fallen on hard times. She had ... (click for more)

Roy Exum: We Ain’t A Whirlygust

I have lived in and around the State of Tennessee my entire life and I have spent that last 50 years writing words in stories every day. I love clever words, words that fit perfectly in a sentence. I also like funny words, clever phrases and all sorts of “slang” words. This week the Slate website came out with “The United Slang of America” and, naturally, I was eager to see what ... (click for more)